We are currently witnessing an unprecedented technological revolutionThe emergence of generative AI has struck like lightning across the night sky, reshaping the boundaries of technology and injecting new vitality into the business worldFrom innovation to efficiency, from market dynamics to competitive landscapes, generative AI is transforming everything at a speed beyond imaginationIn the relentless daily struggle against competition and the demands of users and customers, what real value and new challenges do these innovative practices and strategies driven by generative AI bring? In this new competitive landscape initiated by Silicon Valley, what is the current state and foreseeable future of Chinese enterprises?

Since the advent of generative AI, countless enterprises have keenly recognized the potential of this disruptive technology

From being a fountain of innovation to an engine of industries, AI is becoming a new core competency;

In the realm of innovation, it breaks traditional constraints, allowing creativity to transcend the limits of human thought; in enterprise management, it is driving a transformation from hierarchical structures to agile and flexible networks;
In market competition, it blurs the traditional boundaries, creating new openings for more emerging enterprises.

Some say this is a true paradigm revolutionEnterprises must adopt a more open and diversified perspective to secure their foothold amid the AI waveThose companies that deeply understand the future have already begun their exploratory journeys with remarkable outcomesToday, we will delve into how three companies, Haier, Kingsoft Office, and Moti Technology, are fully embracing generative AI technology to determine the “optimal value” of their strategic development.

Summary of Contents

Haier's Innovative Design Center—Seizing Every Transformational Opportunity How is Haier's Innovative Design Center leveraging generative AI to initiate a leap towards "smartization"? In this leap, what opportunities have been seized to address various challenges?
In market insights, what used to take months of user research is now being accurately completed in just a few hours through collaboration with Amazon Web Services, using its cloud computing and big data analytics capabilities to create precise user profiles

This foundational data significantly enhances decision-making efficiency for product design and market positioning.

The design process has also seen remarkable results, where traditional repetitive tasks are efficiently replaced by AIUtilizing an efficient renderer built in conjunction with Amazon Web Services' rendering farms and specialized models, rendering times and product design cycles have been dramatically shortened, transitioning from a "one vote ends all" to a "one model finishes all," ensuring design solutions are more aligned with market demands and significantly enhancing product competitiveness.
The impact is evident from the data indicators: an 80% increase in "image generation efficiency" accelerates the visualization of creativity; the product launch cycle has shortened from 18-24 months to 12-16 months, enabling rapid market response; collaboration costs have reduced, and even the team structure has been optimized, achieving win-win outcomes with external partners


Wu Jian, Vice President of Haier Smart Home and General Manager of Haier's Innovation Design Center, stated: "Haier understands that only by embracing intelligent design and engaging in cross-field collaborations can we maintain competitive advantages in the future."

Kingsoft Office—All in on AI

Kingsoft Office, a pioneering developer of office software in China, has adopted an 'All in AI' strategyBased on its many years of accumulated user base and profound understanding of application scenarios, Kingsoft has not simply pursued building its models but has collaborated with major model providers, with Amazon Web Services playing a crucial role as an "engine" supplier, constructing a powerful AI ecological alliance.

The application of AI technology in Kingsoft Office covers multiple dimensions—from generating content through AIGC features to breaking data processing bottlenecks with Insight capabilities, to showcasing impressive performance in automation with Copilot functions

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AI not only makes document processing more efficient but also provides new solutions for complex tasks such as spreadsheet operations and PPT creation, enabling users to achieve desired outcomes without complex maneuvers.

While many believe that a language user interface (LUI) is the future of AI products, Kingsoft is dedicated to helping users accurately express their needsThey understand that LUI and GUI (graphical user interface) must be integrated to achieve this; to tackle the issue of AIGC content homogeneity, Kingsoft has released the WPS AI enterprise edition, advancing towards organization-level applications and aiding enterprises in building an "enterprise brain.” For user expectations, Kingsoft has cleverly refined strategy, guiding users through option selections to enhance user experience.

Kingsoft Office CEO Zhang Qingyuan introduced: "The best AI applications are those where users cannot feel that their product is AI-driven

In the future, generative AI will fundamentally transform office software."

Moti Technology—Creating Scene Benefits and Iterating Towards Mutation
Do you know about AI-native games? What are the forms, gameplay, and experiences of AI-native games like? Are they innovation or mere hype?
As a representative of China’s game industry going global, Moti Technology is also at the forefront of exploring the application of generative AISince 2022, they have begun to explore AI's potential in localization operations and game optimization.
In cross-border operations, the AI automatic translation functionality has significantly enhanced efficiency, processing tens of thousands of multilingual comments daily while showcasing excellence in sentiment analysis and content optimization.
Even more commendable is the application of AI in game operations

Through precise adjudication and complaint handling, AI has helped Moti Technology enhance user experience while significantly improving user retention rates.

In the game ‘skin’ design process, AI empowers design teams, accelerating the entire process from inspiration to final product refinement, helping limited artistic teams meet the challenges of a high volume of character skin designs.
Zhang Wenwen, head of Smart Services at Moti Technology, explained: "The advancements in generative AI technology have fundamentally changed the way games are developed, played, and experienced, redefining creativity, adaptability, and personalization within gamesWith ongoing industry innovation, the collaboration among these AI types will undoubtedly bring forth new gaming modes and experiences, offering exciting futures for both gamers and developers."

Looking Ahead

From Haier to Kingsoft Office, and then to Moti Technology, these enterprises not only seized opportunities amid the waves of generative AI but also set benchmarks for the industry